E-commerce
9 days to shortlist
Performance Marketing Lead
DTC brand, $20M revenue
Outcome
ROAS improved 2.5x within 90 days
Client context
A fast-growing DTC brand was seeing diminishing returns on paid media as they scaled. They needed someone who could optimise at scale.
The challenge
The internal team was good at execution but lacked strategic depth. They needed a leader who had scaled similar budgets.
Search strategy
We focused the search on candidates who had managed $500K+ monthly budgets with profitable unit economics.
Result
The new Performance Marketing Lead restructured the channel mix and improved ROAS by 2.5x while maintaining scale.
“The shortlist was tight and well-evaluated. We hired within two weeks of receiving it.”
Founder · Founder, DTC Brand