What we assess
Channel strategy. How do they allocate budget across channels? What's their testing framework?
Creative system. How do they approach creative testing? What's their iteration velocity?
Measurement. How do they think about attribution? What's their approach to incrementality?
Unit economics. Do they understand how paid acquisition fits into the broader business model?
Scorecard highlights
- Channel strategy and allocation
- Creative testing system
- Measurement discipline
- Unit economics awareness
- Scale and efficiency balance
The performance marketing system
Great Performance Marketing Leads own all four pillars.
1
Creative
Testing, iteration, and creative strategy
2
Targeting
Audience strategy and segmentation
3
Measurement
Attribution and incrementality
4
Iteration
Learning velocity and optimization
Frequently asked questions
We hire for multi-channel performance marketers as well as specialists in paid social, paid search, programmatic, and affiliate.
Yes. Modern performance marketing requires creative strategy skills. We assess candidates on their approach to creative testing and iteration.
We match candidates to your budget scale, from $100K to $10M+ monthly spend, depending on your needs.
We dig into specifics: ROAS, CAC, scale achieved, incrementality approach, and measurement methodology.
Ready to hire a Performance Marketing Lead?
Tell us about the role. We'll deliver a shortlist in under 10 days.