Outcome
Marketing-sourced pipeline increased 60% YoY
Client context
A Series B company was transitioning from founder-led sales to a scalable go-to-market motion and needed their first CMO.
The challenge
The board wanted someone who had done the founder-to-scale transition before. High-stakes hire with multiple stakeholders.
Search strategy
We used Executive Search with deep stakeholder alignment and extended assessment including leadership evidence checks.
Result
The CMO built a 12-person marketing team and increased marketing-sourced pipeline by 60% year-over-year.
“Executive Search was the right call for this hire. The depth of assessment gave our board confidence in the decision.”
CEO · CEO, Series B SaaS